Hello World! My name is Margaret Yanez, a Marketing Communications Manager for a cabinet and decorative hardware company located near Charlotte, NC.  Currently I am in the Integrated Marketing Communications program at West Virginia University in pursuit of my Master of Science degree (which I hope to achieve by the end of the year).  This blog is to serve as a tool for one of my classes this semester – Emerging Media and the Market.  Each week I will discuss the ways that I see emerging media being used in marketing product, services and ideas.

What is emerging media you ask? In short, emerging media is the evolution of how technology is used to share information in new and innovative ways, as technology evolves so will it.  Some current trends today include:

  • Explosion in digital media
  • Expansion of social networks
  • blogs
  • forums
  • instant messaging
  • mobile marketing
  • e-mail marketing
  • rich media
  • paid and organic search
  • word of mouth marketing techniques and strategies

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