It should come as no surprise that mobile marketing strategies are something that all companies should have on their radar as the number of consumers who use mobile devices (smart phone and tablets) only grows every year. Consumers use these devices to listen to music, take photos and videos, talk on the photo, research and compare products many times right when they are about to make a purchase. Literally giving them the ability to make well thought out and researched decisions conveniently. Not surprising then that 2014 has been predicted to be an even bigger year for mobile use when it comes to purchases from smartphones and tablets.
Before diving into some of these trends I thought I would share some interesting Mobile Marketing Statistics with you all:
- It take 26 hours for the average person to report a lost wallet, however, it only takes a little over an hour for them to report a lost cell phone
- Out of the 6.8 billion people on the planet- 5.1 billion of them own a cell phone
- The average person responds to an email in approximately 90 minutes however they respond to the average text message in 90 seconds
- 70% of all mobile searches result in action being taken within 1 hour
- Mobile coupons are redeemed 10x more often than traditional coupons
- 91% of all U.S. citizens have their mobile device within arms reach in 24/7
With statistics like these it’s no wonder marketing strategies around mobile use is growing.
1.) Increased Personalization and Customization of Messages
I’m sure we have all experienced this and not even noticed it. How many of us have done a search on our app for a particular item and then seen other items recommended that would go along with it or that are needed with it. This isn’t a coincidence, instead it’s all part of personalizing what we see based on what we happen to be searching for.
This one is huge and in my opinion, one of the most convenient things about searching for something through your mobile phone. I want to know where the nearest Starbucks is without having to punch in my current address, geo-targeting allows me the convenience of seeing my search results come up in order based on my location.
We are a very busy generation with short attention spans. I don’t know about you but I want to communication to just get to the point. This is something that consumers have started to become accustom to through Twitter and instagram (short messages and visuals as oppose to long drawn out communication). We also see proof of this with platforms like Vine (an app that loops a 6 second max length video). Brands will begin to utilize these platforms and create short videos that last on a consumers phone for no longer than a 24 hour time period.
Being that the 2014 year is half way over I can honestly say that I have noticed some of these trends starting to take action.