“The Secret of Change is to Focus all of Your Energy, not on Fighting the Old, but on Building the New.” – Socrates

I read this quote today and I thought it fit perfectly into emerging media…. The changes in marketing, traditional vs. emerging media doesn’t mean you have to fight everything you’ve known to be true and right, it just means you take that knowledge with you and adapt it to make it something even better, more powerful and with greater reach.